Growth systems for founder-led service businesses

Own your growth engine.
Stop renting one.

Luma Growth Lab is a growth systems agency that builds owned customer-acquisition systems for founder-led service businesses in India. Unlike agencies that bill monthly and hand you nothing you keep, Luma builds your website, booking system, lead automation, and Google presence into one system — measured in revenue and booked customers, not vanity metrics.

Google visibilityConversion-focused websitesBooking and follow-up systems
Stage 01

Get Found

SEO, Google Business Profile, AEO, and demand pages so high-intent customers find you first.

Stage 02

Convert

A high-converting website and booking system that captures enquiries and schedules calls 24/7.

Stage 03

Automate & Grow

Lead automation that follows up, nurtures, and books every enquiry without founder chasing.

Qualify in 30 seconds

This is for you if growth is working, but not reliably.

Luma is built for founder-led local service businesses already operating — but stuck with inconsistent inbound, no booking system, or a Google presence that does not convert.

For you

You should book the audit if any of these sound familiar.

  • You get clients, but pipeline is inconsistent.
  • Referrals still do too much of the heavy lifting.
  • Ads, SEO, content, or outbound exist, but do not compound.
  • The founder is still the glue holding growth together.
Not for you

We will say no, fast, if any of these are true.

  • You are pre-revenue.
  • You want only branding or social media posting.
  • You need vanity metrics instead of pipeline movement.
  • You are not ready to fix operations behind marketing.

Not sure where you fit? The diagnostic gives you a clear answer.

The growth trap

Every founder hits the same three walls.

Select a wall to see the exact symptoms we diagnose during a paid growth diagnostic. We grade every pipeline against the same diagnostic scale.

Every audit grades your pipeline against the same scale. Book a paid diagnostic and receive a written diagnosis within 48 hours.

Critical

Wall 01 · Referral ceiling

Referrals have a ceiling.

Symptom

You get work, but only when your network remembers you.

Cost

Growth becomes unpredictable and founder-dependent.

Best-fit system

Outbound Pipeline OS

See the outbound system
28/ 100
Diagnostic scoreTypical for this wallLower = more leakage

Symptoms we catch

  • 01Pipeline visibility < 30 days
  • 02No reproducible outbound process
  • 03Growth tied to founder LinkedIn

If you are unsure which one applies, the diagnostic gives you a clear answer.

The Luma system

Three assets your business should own.

We do not rent you a marketing department. We build the customer-acquisition system your local service business keeps: discovery, conversion, and follow-up.

Stage 01

GET FOUND

SEO + GBP + AEO + demand.

We build the search and Google presence that helps high-ticket local customers find you when intent is already active.

Measured outcome

More qualified discovery from Google, Maps, and AI answers.

View this systemImprove AI search visibility
Stage 02

CONVERT

Website + booking system 24/7.

We turn your website into a conversion asset with clear positioning, trust proof, enquiry capture, and booking flows.

Measured outcome

More booked consultations from the same traffic and demand.

View this system
Stage 03

AUTOMATE & GROW

Follow-up, nurture, and book — automated.

We connect forms, WhatsApp/email follow-up, reminders, CRM updates, and owner visibility so fewer leads leak.

Measured outcome

Less manual chasing, faster response, cleaner revenue tracking.

View this system

Client proof

A healthcare service business in Delhi NCR.

Client name and logo withheld at client request. The result frame is built around call-action lift and build timelines — not vanity metrics.

Anonymised · name withheld

Google demand became booked customers.

We rebuilt the owned growth system around Google Business Profile optimisation, a sharper conversion website, booking flow, and lead follow-up. 3.4x call-action lift measured inside 90 days. Client name and logo remain withheld until sign-off.

View all results

3.4x

Call-action lift

Healthcare service client

12d

GBP live

Optimised & verified

6d

Booking system

Live and capturing leads

How this was measured

Call-action lift compares Google Business Profile call and direction actions in the 90 days after the rebuild against the 90 days before it. Build timelines are counted from kickoff to the asset going live in the client's own accounts.

Client identity withheld at client request. Source data retained.

By the numbers

Results that compound.

Proof points are framed around calls booked, build timelines, and owned assets — not vanity dashboards.

Measurement examples
OWNED
GBP
3.4x

Healthcare service client

call-action lift

Before
After
3.4×
Owned
12d

Build timeline

to website live

Website
12d
Booking
6d
GBP
12d
90-day
9

Founder-led service builds

businesses delivered

Kept
4

Website, booking, automation, Google

owned assets

100%Assets owned

The stack

Built on tools the best teams already trust.

No proprietary black box. Every workflow lives inside your own accounts. If you stop working with us, credentials, data, and automation all stay with you.

ApolloICP targeting
ClayLead enrichment
n8nAutomation
ClaudeAI reasoning
GroqFast inference
GoogleGBP dominance
LinkedInSocial outbound
SupabaseData infra
StripeBilling
NotionDocs + CMS
Your stack
Also integrates
HubSpotSlackAirtableGA4

How it works

Found, booked, followed up.

The system is built in the order revenue actually happens: customers find you, your site converts them, and automation keeps every enquiry moving.

Stage 01

GET FOUND

SEO + Google Business Profile + AEO + demand pages so local customers find you when they are ready to act.

GBP optimisation
Local SEO pages
AEO/structured data
Demand capture
Stage 02

CONVERT

A high-converting website and booking system that turns demand into booked calls, consults, or visits.

Offer positioning
Trust proof
Lead capture
Booking flow
Stage 03

AUTOMATE & GROW

Lead automation follows up, nurtures, books, and tracks every enquiry so revenue does not leak after the form submit.

WhatsApp/email follow-up
CRM updates
Reminders
Revenue visibility

What clients say

Client feedback from growth work.

Verified client reviews from diagnostic and growth-system engagements. We only publish feedback we can attribute to a real client.

Luma doesn't operate like a typical marketing agency. The focus was on clarity and decisions, not activity. We now understand what to prioritise and what to stop doing. That alone saved us money.

SI
Simran ShriGoogle review · Growth diagnostic

We came to Luma thinking we had a marketing problem. Turns out we had a systems problem. The diagnostic alone gave us more clarity than months of agency work before. Very structured, very honest, and no unnecessary selling.

AG
Agewell HavenGoogle review · Growth diagnostic

What the audit gives you

You leave with clarity, even if you do not hire us.

No pitch deck. No pressure. If we are not the right fit, we will say so — and tell you what to fix first.

01

Your current growth bottleneck

02

Which system to build first

03

What not to spend on right now

04

Fastest route to pipeline movement

05

written Growth Audit Report within 48 hours

Build something you own

Your competitors are renting their marketing. Build something you own.

Start with a paid, qualified diagnostic. We identify whether your highest-leverage fix is Google visibility, website conversion, booking flow, or lead follow-up — then scope the system your business keeps.

Or see how GrowthProof diagnoses the system

What the next 7 days look like

  1. Submit context

    Today

    5-minute form. Tell us what is breaking — referrals, Google, bookings, follow-up.

  2. Paid diagnostic

    After context review

    A focused review of the growth system you should own, not rent.

  3. 60-minute diagnostic session

    written Growth Audit Report within 48 hours

    We map the build sequence, priority fixes, and expected commercial impact.

  4. Build plan or honest no

    Day 7

    A scoped system plan with cost, timeline, and what you keep.

  • Small-batch implementation
  • Built inside your accounts
  • Paid, qualified diagnostic
  • You keep the system assets

Quick answers

Questions we get asked all the time.

Structured for extraction with direct answers, consistent entity language, and crawlable FAQ copy.

Key Takeaways

  • Luma Growth Lab builds owned customer-acquisition systems, not rented agency retainers.
  • Services include SEO, AEO, Google Business Profile, booking systems, and lead automation.
  • Based in Noida, India — serving founder-led service businesses across India.
  • Pricing is determined post-diagnostic; no fixed packages.
  • No guaranteed AI citations (ChatGPT, Perplexity, Google AI Overviews) — only structural improvements.

Showing 5 of 5 questions

Updated weekly

Luma Growth Lab builds owned customer-acquisition systems for founder-led service businesses. It connects Google visibility, conversion-focused websites, booking flows, lead follow-up, automation, and revenue reporting.