A founder-led growth lab building owned customer-acquisition systems for service businesses. Based in Noida and built for teams that rely on enquiries, bookings, calls, or appointments.
Running active service business builds
Shipping GBP and local SEO this sprint
Booking systems live across client accounts
Mapping growth systems for new founder enquiries
Why we exist
Most growth agencies are built to look busy. Monthly reports, strategy decks, and weekly check-ins that pad the retainer. We built Luma on a different premise — a system that runs without you, compounds over time, and generates measurable revenue.
“A retainer that needs you in every meeting is not a system. It is a salary.”
Every account, sequence, workflow, and content asset lives inside your environment. If you ever leave, everything stays with you. That is how we structure every engagement from day one.
“No proprietary middleware. No vendor lock-in. No "our dashboard." Just yours.”
Not impressions. Not engagement. Not brand awareness. Every lever we pull is measured against calls booked, keywords ranked, and pipeline generated. If it does not connect to revenue, we do not track it.
“If a number does not change a P&L line, it does not belong on a report.”
How we run
Operating principles for the founders who choose to work with us. The shorthand for what makes us different from a generic agency.
If we cannot tie the build to a numeric outcome, we will not start it.
Wrong stage, wrong fit, wrong moment — we say so before the call ends.
You can leave when the system runs without us. That is the goal, not a risk.
Bigger problems need bigger teams. We hand off rather than overstay.
Operating principles
The same three trades, made on every engagement, regardless of industry or stage.
A good tactic without a system produces a spike. We build infrastructure that makes the tactic work every week, not just once.
Everything built inside your accounts. Your data, sequences, and workflows. You own all of it from day one.
Calls booked, keywords ranked, traffic growth. Not impressions. Not engagement. The numbers that connect to revenue.
The founder
No account managers, no hand-offs, no junior layers. You talk directly to Ankit on every call, every build, every report — backed by a senior execution team that ships behind him.
Strategy & Growth Architecture
Runs client relationships, growth architecture, and the diagnostic framework behind every audit. Background in professional golf, consulting, and presentation design — which means I think in systems, obsess over visual clarity, and always start with the problem before reaching for a solution.
Background
How I work
“Diagnose first, then build. I will not recommend a system unless the audit clearly points at it.”
Skills
Stack
Now shipping
Execution layer
The people who ship the work — search, content, and systems. You are never handed off to them, but they make every build run on time.
Rahul Singh
SEO & AEO Lead
Suhani Misra
Content & Copy
By the numbers
Work with us
A short, honest filter so we never waste your audit call. If three of these don't apply, we are probably not the right pick.
Audit fit standard · v3
We take on
03Founder-led local service businesses
Clinics, academies, senior care, aesthetics — direct relationship with the operator.
Established operators with no marketing system
Already operating and revenue-generating — but growth is founder-dependent.
Operators ready to fix what is behind marketing
Google presence, booking flow, follow-up — not just a new logo or social posts.
We say no to
03Pre-revenue or pre-PMF companies
You need product validation first. Growth systems compound after PMF.
Brand-only or social-only mandates
We measure pipeline. Aesthetic-first work belongs with a creative shop.
Anyone shopping for a vendor, not a system
If success looks like a monthly report, we are not the right pick.
The one rule
we never break
We diagnose before we recommend. Always. Even if it costs us the engagement.
Still unsure
The diagnostic gives you a clear answer, even if the answer is no.
Start with a paid, qualified diagnostic. We identify whether your highest-leverage fix is Google visibility, website conversion, booking flow, or lead follow-up — then scope the system your business keeps.
Or see how GrowthProof diagnoses the systemWhat the next 7 days look like
Submit context
Today5-minute form. Tell us what is breaking — referrals, Google, bookings, follow-up.
Paid diagnostic
After context reviewA focused review of the growth system you should own, not rent.
60-minute diagnostic session
written Growth Audit Report within 48 hoursWe map the build sequence, priority fixes, and expected commercial impact.
Build plan or honest no
Day 7A scoped system plan with cost, timeline, and what you keep.