About Luma

A diagnostic growth lab, built inside your stack.

A core operator team of 5 building growth systems for founder-led service businesses. Founded in Noida. GST-registered. Built from India — designed for service businesses in India, UAE, UK, Europe, and North America. 3–5 active builds at a time.

HQ · Noida
12:57 IST
Noida, Delhi NCRFounded 2023 · GST registered
Now working on

Running active service business builds

Shipping GBP and local SEO this sprint

Booking systems live across client accounts

Mapping growth systems for new founder enquiries

ANPNVV
Core operator team of 5

Why we exist

Three beliefs that shape every engagement.

00Belief

Growth is a system, not a service.

Most growth agencies are built to look busy. Monthly reports, strategy decks, and weekly check-ins that pad the retainer. We built Luma on a different premise — a system that runs without you, compounds over time, and generates measurable revenue.

“A retainer that needs you in every meeting is not a system. It is a salary.”
02Belief

You own everything we build.

Every account, sequence, workflow, and content asset lives inside your environment. If you ever leave, everything stays with you. That is how we structure every engagement from day one.

“No proprietary middleware. No vendor lock-in. No "our dashboard." Just yours.”
03Belief

Revenue is the only metric that matters.

Not impressions. Not engagement. Not brand awareness. Every lever we pull is measured against calls booked, keywords ranked, and pipeline generated. If it does not connect to revenue, we do not track it.

“If a number does not change a P&L line, it does not belong on a report.”

How we run

Four stances we will not break.

Operating principles for the founders who choose to work with us. The shorthand for what makes us different from a generic agency.

We do not take work we cannot measure.

If we cannot tie the build to a numeric outcome, we will not start it.

We turn down audit calls when we should.

Wrong stage, wrong fit, wrong moment — we say so before the call ends.

Every retainer has a clear exit.

You can leave when the system runs without us. That is the goal, not a risk.

If a client outgrows us, we say so.

Bigger problems need bigger teams. We hand off rather than overstay.

Operating principles

How we actually work.

The same three trades, made on every engagement, regardless of industry or stage.

01
TacticSystem

Systems over tactics

A good tactic without a system produces a spike. We build infrastructure that makes the tactic work every week, not just once.

02
VendorOwner

Ownership over dependency

Everything built inside your accounts. Your data, sequences, and workflows. You own all of it from day one.

03
StoryNumber

Numbers over narratives

Calls booked, keywords ranked, traffic growth. Not impressions. Not engagement. The numbers that connect to revenue.

The team

Three founders. One execution layer.

No account managers, no hand-offs, no junior layers. You talk directly to one of the founders on every call, every build, every report — backed by a 10-person execution team that ships behind us.

ANFounder

Ankit Nagar

Strategy & Growth Architecture

Runs client relationships, growth architecture, and the diagnostic framework behind every audit. Background in professional golf, consulting, and presentation design.

How I work

“Diagnose first, then build. I will not recommend a system unless the audit clearly points at it.”

ApolloClayn8nClaudeGBP
Mapping growth systems for 3 new founders this quarter
PNCo-founder

Prateek Nagar

Strategy & Operations

Leads strategic planning, account architecture, and the operating system that makes engagements ship on time. Works directly with founders, week one.

How I work

“Pair with the founder on every architecture call. No account-manager layer.”

NotionApolloClayGA4
Onboarding the new B2B SaaS engagement
VVCo-founder

Vyom Veer Singh Nagar

Outbound & Execution

Owns outbound operations, sequence execution, and pipeline reporting across every active campaign. Senior eyes on every reply that comes back.

How I work

“Sequences live or die on copy and timing. I rewrite both every two weeks based on reply data.”

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Running 4 active outbound sequences

Execution layer

10 senior operators behind the founders.

The people who actually ship the work — design, content, ops, and engineering. You never get handed off to them, but they make every build run on time.

  • RS

    Rahul Singh

    SEO & AEO Lead

  • SM

    Suhani Misra

    Content & Copy

By the numbers

00Service businesses delivered
0dWebsite live
0dBooking system live
0.0×Call-action lift (healthcare)

Work with us

We are not for everyone.

A short, honest filter so we never waste your audit call. If three of these don't apply, we are probably not the right pick.

Audit fit standard · v3

We take on

03
  • 01

    Founder-led local service businesses

    Clinics, academies, senior care, aesthetics — direct relationship with the operator.

  • 02

    Established operators with no marketing system

    Already operating and revenue-generating — but growth is founder-dependent.

  • 03

    Operators ready to fix what is behind marketing

    Google presence, booking flow, follow-up — not just a new logo or social posts.

We say no to

03
  • 01

    Pre-revenue or pre-PMF companies

    You need product validation first. Growth systems compound after PMF.

  • 02

    Brand-only or social-only mandates

    We measure pipeline. Aesthetic-first work belongs with a creative shop.

  • 03

    Anyone shopping for a vendor, not a system

    If success looks like a monthly report, we are not the right pick.

The one rule

we never break

We diagnose before we recommend. Always. Even if it costs us the engagement.

Still unsure

The audit tells you in 30 minutes — even if the answer is no.

Book the audit
Build something you own

Your competitors are renting their marketing. Build something you own.

Start with a paid, qualified diagnostic. We identify whether your highest-leverage fix is Google visibility, website conversion, booking flow, or lead follow-up — then scope the system your business keeps.

Or see how GrowthProof diagnoses the system

What the next 7 days look like

  1. Submit context

    Today

    5-minute form. Tell us what is breaking — referrals, Google, bookings, follow-up.

  2. Paid diagnostic

    Within 24h

    A focused review of the growth system you should own, not rent.

  3. 30-min working call

    Within 48h

    We map the build sequence and expected commercial impact.

  4. Build plan or honest no

    Day 7

    A scoped system plan with cost, timeline, and what you keep.

  • 3–5 active builds at a time
  • GST-registered
  • Paid, qualified diagnostic
  • You keep the system assets