Growth systems for founder-led service businesses

Get found. Get more clients. Build a system you own.

Most B2B businesses run on referrals until referrals slow down. We get you found on Google and AI search, build outbound pipeline, and follow up with every lead automatically. You see the leads, not just a traffic report.

Google visibilityConversion-focused websitesBooking and follow-up systems
Stage 01

Get Found

SEO, Google Business Profile, AEO, and demand pages so high-intent customers find you first.

Stage 02

Convert

A high-converting website and booking system that captures enquiries and schedules calls 24/7.

Stage 03

Automate & Grow

Lead automation that follows up, nurtures, and books every enquiry without founder chasing.

Qualify in 30 seconds

This is for you if growth is working, but not reliably.

Luma is built for founder-led local service businesses already operating — but stuck with inconsistent inbound, no booking system, or a Google presence that does not convert.

For you

You should book the audit if any of these sound familiar.

  • You get clients, but pipeline is inconsistent.
  • Referrals still do too much of the heavy lifting.
  • Ads, SEO, content, or outbound exist, but do not compound.
  • The founder is still the glue holding growth together.
Not for you

We will say no, fast, if any of these are true.

  • You are pre-revenue.
  • You want only branding or social media posting.
  • You need vanity metrics instead of pipeline movement.
  • You are not ready to fix operations behind marketing.

Not sure where you fit? The diagnostic gives you a clear answer.

The growth trap

Every founder hits the same three walls.

Select a wall to see the exact symptoms we diagnose during a paid growth diagnostic. We grade every pipeline against the same diagnostic scale.

Every audit grades your pipeline against the same scale. Book a paid diagnostic and receive a written diagnosis within 48 hours.

Critical

Wall 01 · Referral ceiling

Referrals have a ceiling.

Symptom

You get work, but only when your network remembers you.

Cost

Growth becomes unpredictable and founder-dependent.

Best-fit system

Outbound Pipeline OS

See the outbound system
28/ 100
Diagnostic scoreTypical for this wallLower = more leakage

Symptoms we catch

  • 01Pipeline visibility < 30 days
  • 02No reproducible outbound process
  • 03Growth tied to founder LinkedIn

If you are unsure which one applies, the diagnostic gives you a clear answer.

The Luma system

Three assets your business should own.

We do not rent you a marketing department. We build the customer-acquisition system your local service business keeps: discovery, conversion, and follow-up.

Marketing

Get found. Get leads. Close them.

We rank you on Google and AI search, build outbound pipeline, and follow up with leads automatically so you stop chasing people manually.

See how Marketing works
Design

Look like the best option before they call you.

Clients judge you on your website, deck, and brand before they ever speak to you. We make sure that first look helps them say yes.

See how Design works
AI

Stop doing work a system should do.

We build AI agents and automations that handle research, follow-up, reporting, and repetitive tasks so your team focuses on work that needs a human.

See how AI works

Client proof

A healthcare service business in Delhi NCR.

Client name and logo withheld at client request. The result frame is built around call-action lift and build timelines — not vanity metrics.

Anonymised · name withheld

Google demand became booked customers.

We rebuilt the owned growth system around Google Business Profile optimisation, a sharper conversion website, booking flow, and lead follow-up. 3.4x call-action lift measured inside 90 days. Client name and logo remain withheld until sign-off.

View all results

3.4x

Call-action lift

Healthcare service client

12d

GBP live

Optimised & verified

6d

Booking system

Live and capturing leads

How this was measured

Call-action lift compares Google Business Profile call and direction actions in the 90 days after the rebuild against the 90 days before it. Build timelines are counted from kickoff to the asset going live in the client's own accounts.

Client identity withheld at client request. Source data retained.

By the numbers

Results that compound.

Proof points are framed around calls booked, build timelines, and owned assets — not vanity dashboards.

Measurement examples
OWNED
GBP
3.4x

Healthcare service client

call-action lift

Before
After
3.4×
Owned
12d

Build timeline

to website live

Website
12d
Booking
6d
GBP
12d
90-day
9

Founder-led service builds

businesses delivered

Kept
4

Website, booking, automation, Google

owned assets

100%Assets owned

The stack

Built on tools the best teams already trust.

No proprietary black box. Every workflow lives inside your own accounts. If you stop working with us, credentials, data, and automation all stay with you.

ApolloICP targeting
ClayLead enrichment
n8nAutomation
ClaudeAI reasoning
GroqFast inference
GoogleGBP dominance
LinkedInSocial outbound
SupabaseData infra
StripeBilling
NotionDocs + CMS
Your stack
Also integrates
HubSpotSlackAirtableGA4

How it works

Found, booked, followed up.

The system is built in the order revenue actually happens: customers find you, your site converts them, and automation keeps every enquiry moving.

Stage 01

GET FOUND

SEO + Google Business Profile + AEO + demand pages so local customers find you when they are ready to act.

GBP optimisation
Local SEO pages
AEO/structured data
Demand capture
Stage 02

CONVERT

A high-converting website and booking system that turns demand into booked calls, consults, or visits.

Offer positioning
Trust proof
Lead capture
Booking flow
Stage 03

AUTOMATE & GROW

Lead automation follows up, nurtures, books, and tracks every enquiry so revenue does not leak after the form submit.

WhatsApp/email follow-up
CRM updates
Reminders
Revenue visibility

What clients say

Client feedback from growth work.

Verified client reviews from diagnostic and growth-system engagements. We only publish feedback we can attribute to a real client.

Luma doesn't operate like a typical marketing agency. The focus was on clarity and decisions, not activity. We now understand what to prioritise and what to stop doing. That alone saved us money.

SI
Simran ShriGoogle review · Growth diagnostic

We came to Luma thinking we had a marketing problem. Turns out we had a systems problem. The diagnostic alone gave us more clarity than months of agency work before. Very structured, very honest, and no unnecessary selling.

AG
Agewell HavenGoogle review · Growth diagnostic
LA
Lakshya NagarGoogle review

Had a great experience working with Ankit, him and his team provided the first look of our website overnight and we loved it so much we didn't even edit it further! Would definitely recommend to work with Lumos.

TA
Tavishi RekhiGoogle review · Website design

After over 12 years in a global organisation, I ventured into building my own startup this year. There was a lot of information and many ideas to bring together, which often made the process feel overwhelming. Luma Growth Lab helped bring clarity to those thoughts and translated them into a website that feels simple, sharp and aligned with my vision. The team understood what I wanted to build and gave it a clear, professional structure. I am very happy with the outcome and would recommend them to anyone building a new business or website.

RA
Raman RekhiGoogle review · Website design

Amazing system and great results!

SH
Shashwat TewariGoogle review

Communication was excellent from day one. Fast responses, clear timelines, and no unnecessary meetings. The team delivered exactly what they committed to, and the final output reflected a lot of thought and attention to detail.

VI
Visual SystemsGoogle review

The founder brings deep expertise, strategic thinking, and a collaborative approach to every engagement. I would highly recommend them to businesses looking for a trusted growth partner.

RA
Raman AwasthyGoogle review

What the audit gives you

You leave with clarity, even if you do not hire us.

No pitch deck. No pressure. If we are not the right fit, we will say so — and tell you what to fix first.

01

Your current growth bottleneck

02

Which system to build first

03

What not to spend on right now

04

Fastest route to pipeline movement

05

written Growth Audit Report within 48 hours

Build something you own

Your competitors are renting their marketing. Build something you own.

Start with a paid, qualified diagnostic. We identify whether your highest-leverage fix is Google visibility, website conversion, booking flow, or lead follow-up — then scope the system your business keeps.

Or see how GrowthProof diagnoses the system

What the next 7 days look like

  1. Submit context

    Today

    5-minute form. Tell us what is breaking — referrals, Google, bookings, follow-up.

  2. Paid diagnostic

    After context review

    A focused review of the growth system you should own, not rent.

  3. 60-minute diagnostic session

    written Growth Audit Report within 48 hours

    We map the build sequence, priority fixes, and expected commercial impact.

  4. Build plan or honest no

    Day 7

    A scoped system plan with cost, timeline, and what you keep.

  • Small-batch implementation
  • Built inside your accounts
  • Paid, qualified diagnostic
  • You keep the system assets

Quick answers

Questions we get asked all the time.

Structured for extraction with direct answers, consistent entity language, and crawlable FAQ copy.

Key Takeaways

  • Luma Growth Lab builds owned customer-acquisition systems, not rented agency retainers.
  • Services include SEO, AEO, Google Business Profile, booking systems, and lead automation.
  • Based in Noida, India — serving founder-led service businesses across India.
  • Pricing is determined post-diagnostic; no fixed packages.
  • No guaranteed AI citations (ChatGPT, Perplexity, Google AI Overviews) — only structural improvements.

Showing 5 of 5 questions

Updated weekly

Luma Growth Lab builds owned customer-acquisition systems for founder-led service businesses. It connects Google visibility, conversion-focused websites, booking flows, lead follow-up, automation, and revenue reporting.