3.4×
Call-action lift
+212%
GBP actions
Healthcare service business (anonymised)
3.4x call-action lift in 90 days
GBP Call Actions
+240%Metrics
GBP call actions
from 42
GBP total actions
from 148
Booking requests
from 18
Cost per lead
from ₹2,800
Starting problem
No structured Google Business Profile presence. Calls were inconsistent and heavily reliant on paid acquisition with unsustainable CAC of ₹2,800 per lead.
What we built
GBP optimisation and verification, structured patient intake flow, booking system live in 6 days, website rebuild live in 12 days, review system, WhatsApp response automation.
Timeline
Discovery
Day 1–3GBP audit, NAP check, competitor map
Implementation
Day 4–14GBP verified, website rebuilt, booking live
Automation
Day 15–30WhatsApp follow-up, review system, CRM connected
Measurement
Day 31–90Dashboard live, CAC tracked, MoM growth confirmed
Commercial outcome
Organic inbound calls replaced a meaningful share of paid acquisition. The booking system now captures enquiries 24/7 without founder involvement. CAC dropped from ₹2,800 to ₹940.