What a local SEO audit covers
A local SEO audit evaluates every signal that influences your visibility in local search results: Google Maps pack rankings, local organic results, and AI-generated local answers. The audit covers five dimensions: GBP health, citation consistency, review signals, local content, and technical on-site factors.
GBP audit
The GBP audit evaluates your Google Business Profile against every optimization factor: category accuracy and completeness, profile completeness (all fields populated), photo recency and quantity, review velocity and response rate, post frequency, Q&A population, and booking integration status.
- Category audit: are categories the most specific and accurate available?
- Completeness score: which fields are missing or incomplete?
- Photo audit: how many photos, how recent, what types missing?
- Review health: velocity, rating trend, response rate
- Post activity: frequency, content variety, engagement indicators
- Q&A: populated or empty? Unanswered questions from the public?
A GBP audit often reveals 5 to 10 high-impact fixes that can be implemented within a week and typically show ranking improvement within 30 days.
Citation audit
The citation audit identifies all online mentions of your business and evaluates NAP consistency. For Indian businesses, this includes Justdial, Sulekha, IndiaMart, Practo, Google, Facebook, LinkedIn, and industry-specific directories. Inconsistencies are documented with specific correction instructions.
Review signal audit
The review signal audit evaluates: total review count vs competitors in the local pack, average star rating, review recency (when was the last review received), response rate and quality, cross-platform review presence (not just Google), and whether a systematic review generation process exists.
Local content audit
The local content audit evaluates your website for local SEO signals: LocalBusiness schema markup presence and validity, NAP consistency with GBP, location-specific landing pages for each service area, locally-relevant content targeting neighbourhood and city-level queries, and internal linking structure between location and service pages.
What you receive from a Luma Growth Lab local SEO audit
Our local SEO audit delivers a written report with: a GBP health scorecard with prioritized fixes, a citation inconsistency list with correction instructions, a review signal assessment with a 90-day review generation target, a local content gap analysis with recommended pages to create, a technical on-site checklist, and a 60-day implementation priority plan.